about our work for Vespa
We all know Vespa from their iconic Italian style scooters. That brand has become a household name in their industry, but now they’ve launched into a new branche too: fashion. With Vespa Fashion, the brand hopes to strengthen their name.
To launch the first Vespa Fashion collection we did a full day photoshoot with models and products. The content we created during the shoot was suitable for communication products offline as well as for the online channels we set up for Vespa Fashion. For publicity we made an extensive PR plan.